About SimplePractice.
SimplePractice offers documentation, billing, scheduling, and HIPAA-compliant telehealth in a single subscription. While not ABA-specific, it is frequently used by independent BCBAs and small multi-disciplinary clinics that want one tool for the whole practice.
How SimplePractice works.
SimplePractice is a cloud-based electronic health record and practice management platform designed for independent and small-to-medium health and wellness practices. Founded in 2012, the company serves over 250,000 health and wellness professionals worldwide with integrated tools for scheduling, client intake, billing, documentation, online booking, and HIPAA-compliant telehealth.
The platform is used by therapists, counselors, psychiatrists, speech-language pathologists, occupational therapists, and other practitioners who need to manage both in-office and virtual care delivery. SimplePractice emphasizes flexibility with the tagline "the only practice management software that allows you to go fully virtual, in-office, or anywhere in-between." The software includes paperless intake forms, integrated billing and insurance management, and secure client portals.
SimplePractice is headquartered in Santa Monica, California, and operates as a remote-first company with employees distributed across five continents. The company is privately held with investment from Vista Equity Partners. In August 2023, SimplePractice completed a merger with Luminello, expanding its service offerings. The current CEO is Jonathan Seltzer, and the company was co-founded by Ken Braslow and Howard Spector.
Product details
- Starting price
- $49/mo as of May 2026
- Pricing notes
- Starter plan at $49/mo, Essential at $79/mo, Plus at $99/mo. All billed monthly (no annual option). Add-ons: AI notes $35/mo, e-prescribing $49/mo, additional clinicians $59/mo. 30-day free trial available; no permanent free tier.
- Deployment
- Cloud
- Free tier
- No
- Integrations
- ComPsych, Lucet, Uprise Health
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