Listed everywhere. Found nowhere.
Clutch, G2, and Capterra index the whole world of software and services. ABA Rank indexes one market — Applied Behavior Analysis — and publishes the formula that orders it. Here is the honest side-by-side for anyone deciding where an ABA listing actually pays off.
The short version: Clutch, G2, and Capterra are excellent at what they are built for — indexing an entire market and putting a very large catalogue in front of a very large audience. That breadth is exactly the problem for an ABA vendor or clinic. You are ranked against products your prospects would never evaluate, reviewed by people who do not run ABA programs, and ordered by a formula nobody publishes. ABA Rank is the niche alternative: ABA listings only, ABA reviewers only, a 100-point formula published in full, a paid signal capped at 15 of those 100 points, and a claim that costs nothing.
One at a time.
Each platform gets its own page — what it is genuinely good at, where it leaves ABA buyers underserved, and who should still use it.
ABA Rank vs Clutch
A marketing agency, dev shop, or consultancy selling into any industry — including one that happens to also serve ABA clients.
Read the comparisonABA Rank vs G2
A horizontal SaaS product selling into many verticals, or a buyer comparing general-purpose business software.
Read the comparisonABA Rank vs Capterra
A software vendor with the budget and margin to run a paid acquisition channel across a broad market.
Read the comparisonThe whole table.
Eleven dimensions that decide whether a listing earns its keep. Where a platform does something well, it says so.
Scroll the table sideways →
| Dimension | ABA RankABA-only directory | ClutchB2B service-provider directory | G2horizontal software review marketplace | Capterrahorizontal software directory |
|---|---|---|---|---|
| Market focusHow much of the index is relevant to an ABA buyer. | Applied Behavior Analysis only — every listing, category, and review. | All B2B service lines, globally. ABA is not a category. | The entire software market, thousands of categories. | The entire software market, well over a thousand categories. |
| What can be listedWhether your organisation type has a home at all. | ABA software, service vendors, clinics, coaches, and school programs. | B2B service providers only — no software catalogue, no clinics. | Software products only. | Software products only. |
| Who you are ranked againstThe comparison set a buyer sees next to your listing. | Other ABA vendors in the same ABA subcategory. | Agencies and consultancies across every industry. | Healthcare-software peers spanning dental, PT, primary care, and more. | Medical and mental-health software built for other specialties. |
| Who writes the reviewsWhether a review comes from someone who runs a practice like yours. | BCBAs, practice owners and administrators, RBTs, and ABA families. | B2B clients of agencies, verified by interview. | The general business-software user population. | The general business-software user population. |
| Ranking transparencyWhether you can reproduce your own position. | A published 100-point formula — 40 reviews, 25 completeness, 15 verification recency, 15 capped tier signal, 5 category fit — and a machine-readable endpoint. | No reproducible public formula for category order. | Grid® axes are described publicly; exact weightings are not reproducible. | No reproducible public formula for category order. |
| How paid placement worksHow much of the ranked order money can move. | A single capped tier signal worth at most 15 of 100 points; the other 85 are unbuyable. Sponsored slots render above the ranked list with a visible chip and never reorder it. | Sponsored placement available in category listings. | Paid profiles, category advertising, and placement products. | Pay-per-click bidding for position, per Gartner Digital Markets. |
| Cost to be listedWhat it takes to hold a complete, ranked listing. | Free to claim, and a free claim unlocks up to 85 of the 100 Index points. Verified and Sponsor are flat annual prices. | Free basic profile; paid tiers and sponsorship for visibility. | Free basic profile; paid tiers for content, ads, and placement. | Free basic listing; category visibility runs on per-click bidding. |
| ABA-specific data fieldsWhether the profile can express what ABA buyers actually screen on. | Insurance networks, Medicaid participation, BCBA supervision, age bands, modalities, telehealth states, languages, parent training, waitlist status, accreditations. | Agency fields — hourly rate, minimum project size, practice areas. | Generic software fields — features, integrations, deployment, pricing. | Generic software fields — features, integrations, deployment, pricing. |
| Reaches families, not just buyersWhether the directory serves the people who choose care. | Yes. Families search clinics by city, state, and insurance plan, and coaches by state and role. | No — B2B buyers only. | No — B2B buyers only. | No — B2B buyers only. |
| Independent verificationWhat a trust mark on the profile actually stands for. | ABA Rank Verified — a five-point human review of identity, ownership, credentials, profile evidence, and continuity, re-checked annually with the date shown publicly. | Reviewer identity is verified; the provider itself is not credential-checked. | Reviewer identity verification; no clinical credential review. | Reviewer identity verification; no clinical credential review. |
| Machine-readable surfaceWhether AI assistants can read and cite your listing directly. | Public JSON API, an MCP server, llms.txt, and schema.org structured data on every profile. | No public open API for listings. | API access is a paid, contracted product. | No public open API for listings. |
Six reasons an ABA-only index outperforms.
Not because the generalists are bad at their job — because their job is a different one.
Every visitor is already in your market.
A horizontal directory sells you reach. Reach is only worth what it converts, and a listing seen by ten thousand buyers of general business software is worth less than one seen by a hundred BCBAs choosing a practice-management platform. ABA Rank has no non-ABA traffic to dilute.
Your category peers are real alternatives.
On a general index, an ABA product lands in a bucket like "Medical Practice Management" beside tools built for dentistry and physical therapy. On ABA Rank the vendors beside you are the ones your prospect is genuinely deciding between, which is the comparison that moves a deal.
The ranking formula is published arithmetic.
Qualified reviews 40 points, profile completeness 25, verification recency 15, a capped tier signal 15, primary-category fit 5. You can reproduce your own position, see exactly which field to fix next, and read the weights as JSON. No generalist directory publishes an equivalent.
Money moves a bounded, labeled amount.
85 of the 100 Index points cannot be bought at any price. Sponsored placements render above the ranked list with a visible chip and never reorder it. Compare that with a per-click bidding model, where the budget is the placement.
Reviews come from people who do this work.
A review from a clinic director running twelve BCBAs tells an ABA buyer something a five-star rating from an anonymous software user cannot. Our review questions are written for ABA operations, and verified reviews are tied to a completed verification workflow.
Clinics and families are first-class, not missing.
Clutch, G2, and Capterra are B2B-buyer surfaces. ABA Rank indexes clinics, coaches, and school programs alongside software and service vendors, and families search them by city, state, and insurance plan — so one directory covers both sides of the ABA market.
Where a generalist is the right call.
A comparison page that claims the competition is useless is not a comparison page.
- Clutch
- A marketing agency, dev shop, or consultancy selling into any industry — including one that happens to also serve ABA clients. Full comparison →
- G2
- A horizontal SaaS product selling into many verticals, or a buyer comparing general-purpose business software. Full comparison →
- Capterra
- A software vendor with the budget and margin to run a paid acquisition channel across a broad market. Full comparison →
For most ABA software vendors the answer is not either/or — it is sequencing. Claim the ABA-specific listing first, because that is where a buyer who already knows they need ABA software goes looking, and it costs nothing. Then decide whether a horizontal channel earns its budget. For ABA clinics, coaches, and school programs the question does not arise: the generalist B2B directories have no category for you at all.
Questions vendors ask first.
Short, factual answers — quote them with attribution if they are useful.
Why list on a niche ABA directory instead of Clutch, G2, or Capterra?
Is ABA Rank pay-to-play?
Should I list on ABA Rank and on the generalist directories?
How much does it cost to get listed on ABA Rank?
How does ABA Rank make money if listings are free?
Do ABA families use ABA Rank?
Be found by the people who
actually buy ABA.
Claiming your profile is free and takes a few minutes. It unlocks 85 of the 100 Index points — every operational signal except the capped tier component.