ABA Rank vs Clutch.

Clutch is a B2B service-provider directory. ABA Rank is an ABA-only directory with a published ranking formula. If you sell into Applied Behavior Analysis - software, services, or care - here is which one earns the listing.

ABA-only index · Published methodology · Free to claim

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§ The verdict

Clutch is the stronger choice for a general B2B services firm that sells across industries. If your buyers are ABA practice owners, BCBAs, or the families they serve, a Clutch listing puts you in a catalogue those people do not search.

Clutch is a global B2B ratings and reviews platform for service providers - agencies, development shops, consultancies, and marketing firms - where reviews are collected through verified client interviews.

§ Straight answer

What Clutch does well - and where it stops.

We compete on fit, not on pretending a large, well-run directory is bad at its job.

Where Clutch is strong

Verified client interviews. Clutch validates reviewers before publishing, which produces higher-signal reviews than an open form.
Enormous horizontal reach across effectively every B2B service line and most countries.
Well-established brand equity with buyers who already shop for agencies there.

Where it underserves ABA

Its taxonomy is built for agency buying - practice areas, hourly rates, minimum project size. There is no vocabulary for BCBA supervision ratios, RBT training pipelines, insurance networks, or clinic waitlists.
It indexes service providers. ABA practice-management software, session-note tools, and the clinics themselves fall outside what a Clutch category can express.
Buyers arriving on Clutch are looking for vendors for a project, not families looking for care. An ABA clinic listed there is being shown to the wrong audience.
Sponsored placement is available in category listings, and the ranked order is not published as a formula a listed provider can reproduce.

§ Best for

A marketing agency, dev shop, or consultancy selling into any industry - including one that happens to also serve ABA clients.

§ Side by side

ABA Rank and Clutch, line by line.

The same dimensions used on every comparison we publish - no per-page reshuffling to flatter the result.

Scroll the table sideways →

ABA Rank compared with Clutch across 11 dimensions.
Dimension	ABA RankABA-only directory	ClutchB2B service-provider directory
Market focusHow much of the index is relevant to an ABA buyer.	Applied Behavior Analysis only - every listing, category, and review.	All B2B service lines, globally. ABA is not a category.
What can be listedWhether your organisation type has a home at all.	ABA software, service vendors, clinics, coaches, and school programs.	B2B service providers only - no software catalogue, no clinics.
Who you are ranked againstThe comparison set a buyer sees next to your listing.	Other ABA vendors in the same ABA subcategory.	Agencies and consultancies across every industry.
Who writes the reviewsWhether a review comes from someone who runs a practice like yours.	BCBAs, practice owners and administrators, RBTs, and ABA families.	B2B clients of agencies, verified by interview.
Ranking transparencyWhether you can reproduce your own position.	A published 100-point formula - 40 reviews, 25 completeness, 15 verification recency, 15 capped tier signal, 5 category fit - and a machine-readable endpoint.	No reproducible public formula for category order.
How paid placement worksHow much of the ranked order money can move.	A single capped tier signal worth at most 15 of 100 points; the other 85 are unbuyable. Sponsored slots render above the ranked list with a visible chip and never reorder it.	Sponsored placement available in category listings.
Cost to be listedWhat it takes to hold a complete, ranked listing.	Free to claim, and a free claim unlocks up to 85 of the 100 Index points. Verified and Sponsor are flat annual prices.	Free basic profile; paid tiers and sponsorship for visibility.
ABA-specific data fieldsWhether the profile can express what ABA buyers actually screen on.	Insurance networks, Medicaid participation, BCBA supervision, age bands, modalities, telehealth states, languages, parent training, waitlist status, accreditations.	Agency fields - hourly rate, minimum project size, practice areas.
Reaches families, not just buyersWhether the directory serves the people who choose care.	Yes. Families search clinics by city, state, and insurance plan, and coaches by state and role.	No - B2B buyers only.
Independent verificationWhat a trust mark on the profile actually stands for.	ABA Rank Verified - a five-point human review of identity, ownership, credentials, profile evidence, and continuity, re-checked annually with the date shown publicly.	Reviewer identity is verified; the provider itself is not credential-checked.
Machine-readable surfaceWhether AI assistants can retrieve and cite your listing when someone asks them an ABA question.	Public JSON API with anonymous reads, an MCP server, llms.txt plus a full plaintext digest, a markdown copy of every profile, and schema.org structured data throughout - free tier included. 15 AI user-agents are allowed by name in robots.txt.	No public open API for listings.

§ What you get

What an ABA Rank listing gives you.

Claiming is free. This is what a free claim unlocks.

A reproducible score

Your position comes from 40 points of qualified reviews, 25 of profile completeness, 15 of verification recency, a capped 15-point tier signal, and 5 for primary-category fit. You can compute it yourself and see which field to fix next.

A ceiling on what money moves

85 of the 100 points are unbuyable. Sponsored placements sit above the ranked list with a visible chip and never reorder it - so a competitor cannot outspend you into your slot.

ABA-shaped profile fields

Insurance networks, Medicaid participation, BCBA supervision, age bands, modalities, telehealth states, languages, parent training, waitlist status, integrations, and accreditations - the things ABA buyers actually screen on.

A machine-readable listing

Structured data on every profile plus a public JSON API, an MCP server, and llms.txt - so AI assistants answering "best ABA software" can read and cite your listing directly.

§ FAQ

ABA Rank vs Clutch, answered.

Short, factual answers - quote them with attribution if they are useful.

Should an ABA provider list on Clutch or ABA Rank?

ABA Rank, if your buyers are ABA practice owners, BCBAs, or families seeking care - those buyers do not search a general B2B agency directory. Clutch is the better fit for an agency or consultancy that sells across many industries. The two are not mutually exclusive: a services firm with an ABA line of business can list on both and use ABA Rank as the ABA-specific surface.

Does Clutch list ABA clinics?

Clutch indexes B2B service providers, not healthcare clinics, so an ABA clinic has no natural category there. ABA Rank lists clinics alongside software and service vendors, with clinic-specific fields - insurance networks accepted, age bands served, telehealth states, BCBA supervision, and waitlist status - and families can search them by city, state, and insurance plan.

How does ABA Rank ranking differ from Clutch ranking?

ABA Rank publishes the full 100-point formula at /how-we-rank: 40 points from qualified reviews, 25 from profile completeness, 15 from verification recency, 15 from a capped listing-tier signal, and 5 from primary-category fit. 85 of the 100 points cannot be bought at any price, and paid placements render in labeled slots above the ranked list rather than mixing into it. Clutch does not publish an equivalent reproducible formula.