About Looker.
Looker provides a modeling layer (LookML) that lets data teams define metrics once and expose them across dashboards. It is used by data-savvy ABA organizations that want governance and reuse rather than ad-hoc dashboards.
How Looker works.
Looker is a cloud-based business intelligence and data analytics platform owned by Google Cloud, headquartered in Santa Cruz, California. Founded in 2012 by Lloyd Tabb and Ben Porterfield, the company was acquired by Google and integrated into the Google Cloud Platform in 2020. Looker provides a semantic modeling layer that allows data teams to define business metrics once and expose them consistently across multiple dashboards and applications.
The platform uses LookML, a simple modeling language that enables business users to explore and analyze data without requiring advanced SQL knowledge. Organizations use Looker to establish a governed approach to analytics, reducing redundant metric definitions and ensuring consistency across reporting. The platform supports self-service data exploration while maintaining centralized control over data definitions and access.
Looker serves data-driven organizations across industries that prioritize governance, reusability, and collaborative analytics. The platform integrates with major cloud data warehouses and databases, making it suitable for enterprises with complex data infrastructure. As part of Google Cloud, Looker benefits from integration with other Google Cloud services and benefits from ongoing product development and support within the broader Google ecosystem.
Product details
- Starting price
- $60000/mo as of May 2026
- Pricing notes
- Looker (Google Cloud core) starts at ~$60,000/year for the Standard edition (annual commitment). Pricing has two components: platform fee + per-user licensing (Viewer, Standard, Developer). Enterprise and Embed editions cost more. Contact sales for a custom quote.
- Deployment
- Hybrid
- Free tier
- No
- Integrations
- Google BigQuery, Google Cloud IAM, Gemini (Google AI)
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