About Qualtrics.
Qualtrics is a general-purpose experience-management and survey platform headquartered in Provo, UT. It is not an ABA-specific data-collection system.
How Qualtrics works.
Qualtrics is a private experience management software company that provides an enterprise-grade cloud platform for collecting and analyzing data across customer, employee, product, and brand experiences. Founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill, the company has grown to serve more than 19,000 clients worldwide and is recognized as the creator of the Experience Management category.
The Qualtrics platform enables organizations to gather insights through surveys, feedback mechanisms, and data collection tools, then analyze and visualize results to drive business decisions. The software is widely used in academic research contexts and by enterprise organizations seeking to understand and improve stakeholder experiences across multiple touchpoints.
With co-headquarters in Provo, Utah and Seattle, Washington, Qualtrics operates as a privately held company following its acquisition by Silver Lake and co-investors in June 2023, when it was taken private after a brief period as a public company. The organization employs approximately 6,000-6,300 people as of 2026.
Qualtrics' platform supports data collection, advanced analytics, reporting, and collaboration features designed for teams managing large-scale feedback and experience research initiatives. The company serves clients across industries including technology, financial services, healthcare, retail, and government sectors.
What Qualtrics costs.
Pricing, deployment and integrations are self-reported by the vendor and re-attested each time the profile is updated. The figure below carries the month it was last confirmed.
- Starting price
- $420/moas of May 2026
- Deployment
- CloudWhere the product runs
- Free tier
- YesFree plan offered
- Pricing notes
- Self-serve online plan starts at $420/month (billed annually) for 1,000 responses. Enterprise plans are custom-quoted based on product family (Customer XM, Employee XM, Product XM, Brand XM), user count, and response volume. No published list pricing for enterprise tiers.
- Integrations20 LISTED
- SAP SuccessFactorsServiceNowWorkdayMicrosoft TeamsSlackAdobe AnalyticsGoogle AnalyticsTableauMarketoHubSpotZendeskSalesforceGoogle Tag ManagerAdobe Experience ManagerTwilioGenesysFive9AWSPower BITealium
No published reviews yet.
Every reviewer's identity and engagement are verified by work-email cross-check before publication. Reviews cannot be edited or removed by the firm.
156 Google reviews · 4.6 avg.
Aggregate rating and the most recent reviews from Google Maps. Reviews are written by the public and are not verified by Qualtrics or this directory.
- Justine N4 months ago
Received many calls from this company, I have never reached out Received a notification letting me know that they are trying to take money out of my account. Please be careful. This is a huge scam.
- Jim Dodds7 months ago
Had an activity type group meeting at Qualtrics. What a cool facility. The energy is moving. No wonder they are successful.
- W G9 months ago
I received an unsolicited scammer message with a scammer link from these folks in an app full of scammers sending unsolicited scammer messages. Beware if the individual quickly asks you to leave a social media site to communicate directly, according to the FBI. They also say, "Be careful what you post and make public online. Scammers can use details shared on social media and dating sites to better understand and target you."
- Sarah Abdulsalam2 years ago
Cool, hip and charitable. They aid companies design their surveys and manage their experiences. Whether it’s customer experience, employee engagement, or business analysis, they have many solutions to cover it. A unicorn startup that started in a garage in Utah. It sure has come a long way and succeeded in the surveys market. They have high value customers all over the world
- Conner House9 years ago
Beautiful campus for an excellent company. If you want to visit the Qualtrics building, make sure to set it up with an employee beforehand. Then when you enter the building, you'll get a nametag and they'll call down the employee that you scheduled an appointment with. As a side note, the company summer party is a blast, so make friends with someone who works there.
What we checked.
What we couldn't.
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