About Qualtrics.
Qualtrics offers data collection software that enables behavior analysts to track client progress in real time. Headquartered in Provo, UT, the solution supports graphing, reporting, and team collaboration for ABA programs.
How Qualtrics works.
Qualtrics is a private experience management software company that provides an enterprise-grade cloud platform for collecting and analyzing data across customer, employee, product, and brand experiences. Founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill, the company has grown to serve more than 19,000 clients worldwide and is recognized as the creator of the Experience Management category.
The Qualtrics platform enables organizations to gather insights through surveys, feedback mechanisms, and data collection tools, then analyze and visualize results to drive business decisions. The software is widely used in academic research contexts and by enterprise organizations seeking to understand and improve stakeholder experiences across multiple touchpoints.
With co-headquarters in Provo, Utah and Seattle, Washington, Qualtrics operates as a privately held company following its acquisition by Silver Lake and co-investors in June 2023, when it was taken private after a brief period as a public company. The organization employs approximately 6,000-6,300 people as of 2026.
Qualtrics' platform supports data collection, advanced analytics, reporting, and collaboration features designed for teams managing large-scale feedback and experience research initiatives. The company serves clients across industries including technology, financial services, healthcare, retail, and government sectors.
Product details
- Starting price
- $420/mo as of May 2026
- Pricing notes
- Self-serve online plan starts at $420/month (billed annually) for 1,000 responses. Enterprise plans are custom-quoted based on product family (Customer XM, Employee XM, Product XM, Brand XM), user count, and response volume. No published list pricing for enterprise tiers.
- Deployment
- Cloud
- Free tier
- Yes
- Integrations
- SAP SuccessFactors, ServiceNow, Workday
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